We have been made aware of fraudulent emails circulating that misuse the name of the Wellbeing Economy Forum 2026. These messages may claim to offer access to attendee or visitor lists connected to the event. We would like to make clear that the Wellbeing Economy Forum does not sell attendee or visitor lists , and any such communication should be treated with caution.   Please note that official communications relating to the Wellbeing Economy Forum are sent only from email a

Jesper Brodin to Speak at the Wellbeing Economy Forum 2026 Jesper Brodin, Former CEO, Ingka Group I IKEA; Chair, The B Team We are delighted to announce that Jesper Brodin will join the Wellbeing Economy Forum in Iceland on April 16–17 as a keynote speaker.    A globally respected business leader and sustainability advocate, Brodin currently serves as Chair of The B Team and as a Management Board Member of Ingka Group | IKEA . From 2017 to 2025, he led Ingka Group as CEO, g

With   less than three months to go , the   Wellbeing Economy Forum 2026   returns to   Harpa in Reykjavík   on   16–17 April 2026 . Under this year’s theme,   “The Power of Wellbeing: Redefining Success,”   the Forum brings together leaders from policy, business, academia, and practice to explore how we can build economic systems that work within environmental limits and improve wellbeing across generations. We will share   speaker announcements and programme highlights   in

The passing of Dr. Jane Goodall is deeply saddening. We will honor her by carrying forward her endless wisdom and unwavering hope. Jane Goodall At the Wellbeing Economy Forum in 2024, we were honoured by Jane's online presence. Her vision leaves a lasting impact, guiding our shared efforts to build a fairer, healthier, and more sustainable future: “Most important of all is to create a new mindset that gives top priority, not to the GDP of a nation, but to the health of its p

On June 17th, 2025, Dr. Dóra, Director of Public Health at the Icelandic Directorate of Health and founder of the Wellbeing Economy Forum , was awarded the Order of the Falcon by the President of Iceland, Halla Tómasdóttir, for her pioneering work in the field of public health and wellbeing in Iceland. Dóra has studied happiness and wellbeing for more than two decades. Groundbreaking results came from her studies on the economic crises and wellbeing, demonstrating that when G

In a world undergoing rapid change, leadership rooted in compassion, courage, and clarity of purpose becomes vital. At the 2025 Wellbeing Economy Forum  in Reykjavík, Iceland, President Halla Tómasdóttir  exemplified this very essence. As Patron of the Forum , the President’s presence set a resonant tone for the event. In an interview with Morgunblaðið , she shared her sense of duty and vision for Iceland’s future. She expressed how honored she felt to take on the role as a P

We are pleased to announce that UNESCO will be a co-host for the Icelandic Wellbeing Economy Forum this week in Iceland. As a global leader in promoting peace, cultural understanding, and sustainable development, UNESCO’s involvement will significantly enrich the discussions surrounding a more inclusive and equitable wellbeing economy. Gustavo Merino, Director for Social Policies at UNESCO , will be chairing Plenary III on "Well-Being is Smart Economics"  from 11:00 - 12:00,

Co-hosted by the OECD at the Wellbeing Economy Forum 2025 We are proud to welcome the OECD  as a co-host of one of this year’s key sessions at the Wellbeing Economy Forum 2025 in Reykjavík: "Boosting connectedness and reducing loneliness for individual, community and societal wellbeing." The OECD (Organisation for Economic Co-operation and Development) is a forum and knowledge hub for data, analysis and best practices in public policy. This important discussion will explore h

Today, Tuesday, April 22nd, 2025, is Earth Day.  This year´s E arth Day theme is: OUR POWER, OUR PLANET.   The connection between Earth Day  and the Wellbeing Economy  is rooted in a shared vision: prioritising the health of the planet and  the people who live on it. Earth Day poster 2025, by artist Alexis Rockman, marking the 55th anniversary of Earth Day. Here’s how they align: 🌍 Earth Day Earth Day , celebrated every April 22nd, raises awareness about environmental issues

We are pleased to announce that EuroHealthNet will be one of the Co-Hosts of the Wellbeing Economy Forum 2025, taking place in Reykjavík, Iceland, on May 8–9. For over twenty years, EuroHealthNet has played a pivotal role in advancing health, social equity, and wellbeing across Europe. Based in Brussels, this partnership brings together over 80 organisations, including national and regional public health institutes, authorities, and research bodies, working collectively to re

Lord Richard Layard at the Wellbeing Economy Forum 2024 Richard Layard , the renowned economist from the London School of Economics and a...

The International Day of Happiness was celebrated in the University of Iceland's conference hall on March 20. The theme for this year's conference was Love and Compassion. The event was organised by the Directorate of Health in Iceland with María Heimisdóttir, Director of Health, delivering the opening speech. President Halla Tómasdóttir and her spouse, Björn Skúlason, were in attendance. As president, Halla has prioritised love and compassion. President Tómasdóttir is a stro

The Wellbeing Economy Forum 2025 is set to be a landmark event, bringing together global leaders, policymakers, and experts to explore how economies can better serve people and the planet. We are delighted to announce that WHO Healthy Cities will again be a co-host, further strengthening the Forum’s commitment to integrating health and wellbeing into economic decision-making on all levels. WHO Healthy Cities: A Vision for Urban Wellbeing Since its launch in 1987, WHO Healthy

WEGo is one of the co-hosts of the Wellbeing Economy Forum 2025 Introducing Gary Gillespie to the Wellbeing Economy Forum’s Advisory...

WEAll Joins the Wellbeing Economy Forum 2025 as Co-host We are excited to announce that the Wellbeing Economy Alliance (WEAll) will be...

Halla Tómasdóttir, President of Iceland. Photo: Aldís Pálsdóttir Her Excellency, Halla Tómasdóttir, President of Iceland , has taken on...

A new Master's program in Wellbeing Science is among 19 projects to receive a grant from the University Cooperation Fund in Iceland,...