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Programme Overview
The detailed programme for the 2025 Forum will be published in due course, below you can see the preliminary agenda as it looks right now. Keep checking back because this will change rapidly.
Wednesday
7th of May 2025
Time: 16:00-17:00
Registration Opens.
Pass pick-up in front of Silfurberg, 2nd floor Harpa, Forum´s venue.
Time: 17:00 - 19:00
Gift of Peace: Pre-Forum Session in Collaboration with Spirit of Humanity Forum.
Location: Safnahúsið, The House of Collections, Hverfisgata 15, Reykjavík
Free access but registration needed when signing up for the Forum.
Thursday
8th of May 2025
Time: 08:00
Registration Opens.
Pass pick-up in front of Silfurberg, 2nd floor Harpa, Forum´s venue.
Time: 08:30 - 09:00
Plenary I - High Level Opening Session. From Past to Future. Fireside Chat with the Pioneers of the Wellbeing Economy Approach
Chair: Dr. Dóra Guðmundsdóttir, Director of Public Health, Directorate of Health Iceland & Chair and Founder of the Wellbeing Economy Forum
Speakers:
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Stewart Wallis, Executive Chair, Wellbeing Economy Alliance
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Ilona Kickbusch, Director of the Digital Transformations for Health LAB at the University of Geneva and co-chair of the Council of the World Health Summit
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Benedikt Árnason, Permanent Secretary of the Prime Minister's Office in Iceland
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Gary Gillespie, Director and Scottish Government Chief Economic Adviser
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Karen Björk Eyþórsdóttir, Project Lead at Transition Labs
Time: 09:00 - 12:00
Workshop: Value-Based Leadership with Lisa Vivoll Straume. Special Registration Required.
Time: 09:00 - 10:30
Plenary II - Wellbeing Economy 101: The Foundations
Chair: Michael Weatherhead, Co-Founder of Wellbeing Economy Alliance
Virtual Keynote: Kate Raworth, Co-Founder of Doughnut Economics Action Lab
Roundtable Discussions: Exercises at Tables.
Keynote Listeners Panel:
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Lorenzo Fioramonti, Academic Director of NATIVA Campus and Senior Advisor to Ingenium Education
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Mads Falkenfleth, Director and Founder at WELA - Wellbeing Economy Lab
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Sandrine Dixson-Declève, Honourary President/Global Ambassador, the Club of Rome & Executive Chair of Earth4All
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Romina Boarini, Director of the Centre on Well-being, Inclusion, Sustainability and Equal Opportunity (WISE) at the OECD
Time: 10:30 - 11:00
WELLBEING BREAK, Social Connections and Networking.
Time: 11:00 - 12:00
Plenary III - Well-Being is Smart Economics
Chair: Gustavo Merino, Director for Social Policies at UNESCO
Keynote: Gustavo Merino, Director for Social Policies at UNESCO
Panel:
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Baroness Patricia Scotland, Former Commonwealth Secretary-General
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Stephen Devereux, Professor in Development Studies at the UK Institute of Development Studies, University of Sussex
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Marc Fleurbaey (Virtual), CNRS Senior Researcher, Professor at Paris School of Economics, and Associate Professor at ENS-Ulm
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Filipa Alpeza, Health Economics Master's Student and JA PreventNCD Youth Advisory Group member
Time: 12:00 - 12:30
WELLBEING LUNCH, Social Connections and Networking.
Time: 12:30 - 12:45
Yoga - Soft Stretches and Breathing in Silfurberg
Join this relaxing moment led by María Dalberg, Yoga Teacher and a Public Health Professional
Time: 12:30 - 13:00
Marketplace Presentations in front of Silfurberg
Lisa Hough Stewart, Implementation Lead, Wellbeing Economy Alliance
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Building a global movement for economic systems change
Aurore Fransolet, Postdoctoral Researcher in Ecological Economics at Sciences Po Paris
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A Policy Toolbox for the Wellbeing Economy
Riikka Pellikka, Senior Advisor, Ministry of Social Affairs and Health, Finland
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Finland: Economy of Wellbeing and the Power to Define Futures
Mads Falkenfleth, Director and Founder at WELA - Wellbeing Economy Lab
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Wellbeing for Future Generations
Time: 13:00 - 14:30
Plenary IV - Policy Making for Wellbeing – Frameworks and Solutions from WEGo Member Countries
Chair: Gary Gillespie, Director and Scottish Government Chief Economic Adviser
Recorded Keynote: Mariana Mazzucato, Professor in the Economics of Innovation and Public Value at University College London & Founding Director of the UCL Institute for Innovation & Public Purpose
Building resilience through a Wellbeing Economy – Insights from Finland: Satu Korhonen, Development Manager at Finnish Institute for Health and Welfare, THL & Heikki Hiilamo, Professor of Social Policy at Finnish Institute for Health and Welfare, THL
Panel with WEGo Country Members:
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Iceland: Rósa Guðrún Erlingsdóttir, Deputy Director, Prime Minister´s Office Iceland
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Wales: Lloyd Harris, Head of Sustainable Development, Welsh Government
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Finland: Veli-Mikko Niemi, Permanent Secretary, Finnish Ministry of Social Affairs and Health
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Scotland: Gary Gillespie, Chief Economist, Scottish Government
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Jinane Ghittas, Pharmacist and Health Inequalities PhD Candidate and JA PreventNCD Youth Advisory Group member
Time: 14:30 - 14:40
INSPIRATION BY DORA WONDER
Time: 14:40 - 15:00
WELLBEING BREAK, Social Connections and Networking.
Time: 15:00 - 16:30
Plenary V - How Can the Wellbeing Economy Enhance Public Health?
First Part
Moderated by Kira Fortune, Regional Advisor Healthy Cities, Health Promotion and Well-being, WHO Europe
Opening Address: Knut-Inge Klepp, Professor of Nutrition, University of Oslo and Scientific Coordinator of JA PreventNCD, Norwegian Institute of Public Health
Keynote: Emma Rawson-Te Patu, President, World Federation of Public Health Associations & Indigenous Consultant
Panel:
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Dr. Theresa Tam, Canada's Chief Public Health Officer
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Emma Rawson-Te Patu, President, World Federation of Public Health Associations & Indigenous Consultant
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Cameron Keighron, Biotechnologist and Regenerative Medicine PhD Candidate and JA PreventNCD Youth Advisory Group member
Second Part
Moderated by Caroline Costongs, Director of EuroHealthNet, and Pauline Hastenteufel, Medical Student and JA PreventNCD Youth Advisory Group member
Roundtable Discussions
Presentations:
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Mika Salminen, Director General for the Finnish Institute for Health and Welfare
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Soile Ridanpää, Senior Specialist Ministry of Social Affairs and Health at Ministry of Social Affairs and Health, Finland
Time: 20:00 - 23:30
Wellbeing Party with Singalong and Dancing. All participants are welcome!
Friday
9th of May 2025
Time: 09:00 - 10:00
Plenary VI - High-level session: Acting with Courage and Compassion in Leadership. Heart-to-heart with her Excellency Halla Tómasdóttir, President of Iceland
Speakers:
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Halla Tómasdóttir, President of Iceland
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Sandrine Dixson-Declève, Honourary President/Global Ambassador, the Club of Rome & Executive Chair of Earth4All
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Dr. Jude Currivan, Cosmologist, Author and Co-founder, WholeWorld-View
Reflections and Guided Meditation with Sister Jayanti, Additional Administrative Head, Brahma Kumaris
Reflections from Youth Participants:
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Silvia Grothe Riera, Background in European Public Health and Social Policy and JA PreventNCD Youth Advisory Group member
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Hyppolite Ntigurirwa, Artist, Peacebuilder, Founder, Be the Peace
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Luke Addison, Peace Advocate, Youth Leadership Facilitator, and Educator
Time: 10:00 - 10:10
Wellbeing Awards with Halla Tómasdóttir, President of Iceland
Time: 10:10 - 10:30
WELLBEING BREAK, Social Connections and Networking.
Time: 10:30 - 11:30
Plenary VII - Boosting connectedness and reducing loneliness for individual, community and societal well-being
Chair: Romina Boarini, Director of the Centre on Well-being, Inclusion, Sustainability and Equal Opportunity (WISE) at the OECD
Panel:
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Katarina Ivanković Knežević, Director for Social Rights and Inclusion at the European Commission’s Directorate-General for Employment, Social Affairs, and Inclusion
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Gabriela Ramos, Candidate of Mexico for UNESCO Director-General
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Lourdes Márquez, Director for Partnerships and International Relations, ONCE Foundation, Spain (State Observatory of Loneliness)
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Ilona Kickbusch, Director of the Digital Transformations for Health LAB at the University of Geneva and co-chair of the Council of the World Health Summit
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Lucia Rodriguez-Borlado, Public Health Medical Resident and JA PreventNCD Youth Advisory Group member
Time: 11:30 - 12:30
Plenary VIII - Future-Proofing Business: Harnessing the Synergy of Wellbeing & Sustainability
Chair: Elva Rakel Jónsdóttir, Managing Director for Festa - Center for Sustainability
Keynotes:
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Ketill Berg Magnússon, Regional Director HR JBT Marel, North Europe
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Andri Guðmundsson, Co-Founder and CFO for Vaxa
Panel #1 - Moderated by Ísabella Ósk Másdóttir, Communications Director at Festa - Center for Sustainability & Mustafa Kamala, MD and Public Health Master's Student and JA PreventNCD Youth Advisory Group member
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Andri Guðmundsson, Co-Founder and CFO for Vaxa
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Ketill Berg Magnússon, Regional Director HR JBT Marel, North Europe
Panel #2 - Moderated by Elva Rakel Jónsdóttir, Managing Director for Festa - Center for Sustainability
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Bénédicte Peillon-Russo, Regenerative Evolution Guide & International Catalyst @ NATIVA
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Sigyn Jónsdóttir, CTO & Co-Founder at Alda
Time: 12:30 - 13:00
WELLBEING LUNCH, Social Connections and Networking.
Time: 13:00 - 13:15
Yoga - Soft Stretches and Breathing in Silfurberg
Join this relaxing moment led by María Dalberg, Yoga Teacher and a Public Health Professional
Time: 13:00 - 13:30
Marketplace Presentations in front of Silfurberg
Lisa Hough Stewart, Implementation Lead, Wellbeing Economy Alliance
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How to design wellbeing economy policies
Laura Kestilä, Associate Professor in Demography and Lead Researcher at the Finnish Institute for Health and Welfare
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Monitoring Health Inequalities: Data Insights for Wellbeing Economy
Ásdís Birna Gylfadóttir, Visual artist and master´s student in Arts and Wellbeing at Iceland University of the Arts
Maríanna E. Dúfa Sævarsdóttir, Visual artist and master´s student in Arts and Wellbeing at Iceland University of the Arts
Silja Þórðardóttir, M.S. in Pharmacy, certified yoga instructor, postgraduate diploma in Positive Psychology, and master´s student in Arts and Wellbeing at Iceland University of the Arts
Vigdís Skagfjörð Sigurlínudóttir, Social Worker and master´s student in Arts and Wellbeing at Iceland University of the Arts
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Arts and Wellbeing: MA and Diploma Programs at the Iceland University of the Arts
Sofia Bergqvist, Human Geography Master's Student from Finland/Switzerland and JA PreventNCD Youth Advisory Group member
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Youth Involvement and Sustainability. The future of public health.
Time: 13:30 - 14:40
Plenary IX - From Global to Local: Resilient Cities in Times of Pemacrisis
Chair: Kira Fortune, Regional Advisor Healthy Cities, Health Promotion and Well-being, WHO Europe
Virtual Keynote: Robb Butler, Director of the the Division of Communicable Diseases, Environment and Health, WHO Europe
Panel #1 - Moderated by Dagur B. Eggertsson, Member of Parliament and former Mayor of Reykjavik
- Eyjólfur Ármannsson, Minister of Infrastructure
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Ilona Kickbusch, Director of the Digital Transformations for Health LAB at the University of Geneva and co-chair of the Council of the World Health Summit
Speakers:
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Betina Bergmann Madsen, Team lead of the Strategic Procurement and Food, Children and Youth Department, Municipality of Copenhagen
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Sigríður Haralds. Elínardóttir, Head of Division of Health Information and Research at the Directorate of Health in Iceland
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Jóhanna Lilja Birgisdóttir, CEO of Human Services for the Grindavík Committee in Iceland
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Anna Hulda Ólafsdóttir, Director of Climate Services and Adaptation, Met Office
Panel #2 - Moderated by Kira Fortune, Regional Advisor Healthy Cities, Health Promotion and Well-being, WHO Europe
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Heiða Björg Hilmisdóttir, Mayor of Reykjavik
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Katja Čič, Project Associate at the Slovenian National Institute of Public Health
Time: 14:40 - 15:10
WELLBEING BREAK, Social Connections and Networking.
Time: 15:10 - 16:00
Plenary X - Education for Wellbeing: Breaking Silos, Building Futures.
Chair: Mojca Gabrijelčič Blenkuš, Senior Adviser at the Slovenian National Institute of Public Health
Keynote: Ragnhildur Helgadóttir, Rector of Reykjavík University.
Panel:
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Lorenzo Fioramonti, Academic Director of NATIVA Campus and Senior Advisor to Ingenium Education
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Scherto Gill, Professor of Research and Director of the Global Humanity for Peace Institute.
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Alina Garofil, Nurse and Higher Education Practitioner from Romania and JA PreventNCD Youth Advisory Group member
Time: 16:00 - 16:30
Plenary XI - Closing Reflections: Lessons Learned and the Road Ahead for the Wellbeing Economy
Chair: Sandrine Dixson-Declève, Honourary President/Global Ambassador, the Club of Rome & Executive Chair of Earth4All
Panel:
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Dóra Guðmundsdóttir, Director of Public Health, Directorate of Health Iceland & Chair and Founder of the Wellbeing Economy Forum
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Gabriela Ramos, Candidate of Mexico for UNESCO Director-General
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Romina Boarini, Director of the Centre on Well-being, Inclusion, Sustainability and Equal Opportunity (WISE) at the OECD
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Gary Gillespie, Director and Scottish Government Chief Economic Adviser
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Rada Dimitrova, Medical Student from Bulgaria and JA PreventNCD Youth Advisory Group member
Time: 18:00 - 19:30
Wellbeing Walk and Wellness Bath. Wellbeing walk through downtown Reykjavík to Reykjavík Swimming Pool. Meeting point in front of Harpa. Registration required when signing up for the Forum.

The Wellbeing Economy Forum is an event that forms part of JA PreventNCD. JA PreventNCD is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HADEA). Neither the European Union nor HADEA can be held responsible for them.
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