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The Wellbeing Economy Forum
April 16-17, 2026
Harpa, Reykjavík, Iceland
The Wellbeing Economy Forum
The Wellbeing Economy Forum is a global platform for dialogue, collaboration, and change among politicians, policymakers, business leaders, academics, and practitioners. The 2026 Forum will take place at Harpa Conference Hall in Reykjavík, Iceland, marking the fourth edition of this international gathering.
Organised by the Icelandic Directorate of Health, the Forum is an integral part of the Joint Action PreventNCD and co-funded by the European Union through the EU Health Programme. It is committed to reshaping our economic systems to operate within environmental limits and prioritise the wellbeing of all generations.
Join us and take part in this important conversation — for the benefit of current, and even more importantly, future generations.
Our Mission
Our mission is to foster an environment where diverse perspectives converge with a shared commitment to crafting sustainable wellbeing for all, aligning with the United Nations Sustainable Development Goals (SDGs).
President of Iceland Halla Tómasdóttir
Patron of the Forum.
Dr. Dóra Guðrún Guðmundsdóttir
Founder and Chair of the Forum.
Videos from The Wellbeing Economy Forum
From The Wellbeing Economy Forum
From Past to Future. Fireside Chat with the Pioneers of the Wellbeing Economy Approach
WBE as a tool for enhancing public health: Expectations and opportunities within JA PreventNCD
Acting with Courage and Compassion in Leadership - Part 1
Useful Information
The Wellbeing Economy Forum is an event that forms part of JA PreventNCD. JA PreventNCD is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HADEA). Neither the European Union nor HADEA can be held responsible for them.
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