The Team behind the Forum
Chair
Dr. Dóra G. Guðmundsdóttir
The chair of the Wellbeing Economy Forum is Dr. Dóra G. Guðmundsdóttir, the founder of the Forum. Dóra is the Director of Public Health at the Directorate of Health in Iceland. Dora is a trained clinical and organizational psychologist and holds a PhD in public health (epidemiology of wellbeing).
Her research interests focus on the epidemiology of happiness, mental wellbeing, and flourishing. Dora´s interest lies in finding effective ways for individuals, institutions, and societies to flourish. She has a special interest in enhancing evidence-based knowledge in policy-making and interventions.
Her division leads the work on health-promoting communities, workplaces, and schools at the Directorate of Health in Iceland.
Her current research projects focus on evaluating wellbeing programs in schools and primary health care. She is affiliated with the Wellbeing Institute Cambridge University and the Director of the Graduate Diploma program on Positive Psychology at the University of Iceland.
Organizing Committee
Behind the Wellbeing Economy Forum stands a dedicated organizing committee committed to bringing this vision to life. With diverse expertise and a shared passion for creating impactful change, the team collaborates closely to ensure a meaningful and engaging experience for all participants.
Explore the profiles below to learn more about the individuals who make the Forum a reality.
Elín Hirst
Project Manager
Elín Hirst is a Project Manager on the Wellbeing Economy at the Directorate of Health in Iceland. Elín´s career history includes the following roles:
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Member of the Icelandic Parliament
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Head of TV News -Anchor, Icelandic National Broadcasting Service (RUV).
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Head of News and TV News Anchor, Channel 2, Iceland
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Producer-Director, Sagafilm
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Advisor at the Icelandic Prime Minister’s Office
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Published Author and Filmmaker
Margrét Jóhannsdóttir
Project Manager
Margrét has a BSc in Nursing and Master´s in Public Health, specialising in health and lifestyle. She began her role as a project manager at the Directorate of Health in Iceland in 2024, working on the European project JA PreventNCD, with a primary focus on the Wellbeing Economy.
Bára Mjöll Þórðardóttir
Executive Consultant - Langbrók Consultancy
Bára Mjöll has a MA diploma in Positive Psychology from the University of Iceland, she studied MSc in Business Administration at the University of Iceland and graduated with a BSc in Business Administration from Reykjavík University. She is the Co-Owner and Executive Consultant at Langbrók Consultancy.
Soffía Sigurgeirsdóttir
General Manager - Langbrók Consultancy
Soffía has a MSc in International Relations from London School of Economics, she studied Psychology at University College Dublin and graduated with a BA in Psychology from the University of Iceland. She is the Founder and General Manager at Langbrók Consultancy.
The Wellbeing Economy Forum is an event that forms part of JA PreventNCD. JA PreventNCD is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HADEA). Neither the European Union nor HADEA can be held responsible for them.
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