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Writer's pictureMargrét Jóhannsdóttir

How the Wellbeing Economy Benefits People and the Planet

Updated: Nov 20




At its core, the Wellbeing Economy is about creating a society where the economy works for everyone—promoting sustainable development, reducing inequality, and improving quality of life. But what does this look like in practice, and how does it benefit both people and the planet?


People-Centered Policies


In a Wellbeing Economy, people are not treated as just consumers or workers. Instead, policies are designed to promote individual and community wellbeing. For example, governments that adopt a Wellbeing Economy focus on providing access to quality healthcare, education, housing, and social services. Mental health and work-life balance are also prioritized.


By creating an economy that supports social equity and inclusion, the Wellbeing Economy helps reduce inequality, lift people out of poverty, and ensure that everyone has the opportunity to thrive.


Environmental Sustainability


The Wellbeing Economy recognizes that the health of the planet is directly tied to the wellbeing of people. Environmental sustainability is a cornerstone of this economic model. By promoting policies that protect natural resources, reduce carbon emissions, and promote renewable energy, the Wellbeing Economy ensures that future generations can live in a stable and healthy environment.


Community Resilience


A Wellbeing Economy focuses on building resilient communities that can adapt to challenges such as climate change, economic shocks, and public health crises. This is achieved through long-term planning and investment in infrastructure, local economies, and social services.


For example, during the COVID-19 pandemic, countries that embraced Wellbeing Economy principles were able to respond more effectively by prioritizing public health, community support, and equitable economic recovery.


A Sustainable Future for All


Perhaps the most important benefit of the Wellbeing Economy is that it creates a more sustainable and just future. By ensuring that economic policies are rooted in the principles of wellbeing—health, equity, sustainability—we can move away from short-term thinking and focus on creating a world where both people and the planet thrive.


The Wellbeing Economy offers a powerful vision for a future that works for everyone, not just a privileged few. By centering our economic systems on wellbeing and sustainability, we can create a world where people are healthier, communities are stronger, and the environment is protected for future generations.

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The Wellbeing Economy Forum is an event that forms part of JA PreventNCD. JA PreventNCD is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HADEA). Neither the European Union nor HADEA can be held responsible for them.

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